Thomas, Manager I started as the only person in the tech department of a consulting and training company. The company had just spent about $30K (if I recall accurately) on a nice looking, but not at all user friendly new website design. It had been languishing for months due to the company they’d contracted dragging […]
What do I need to do to manage a UX team effectively?
Talking about managing a UX team, it’s actually things about UX leadership. Though not an entirely new one, UX leadership definitely goes viral in plenty industries. Since Steve Jobs pioneered in leading product design as the CEO, UX leader came into being. (We wrote about the Lessons to Learn from Steve Jobs for your Startup.) […]
Business Lessons to Learn from Jay-Z
At a young age I simply enjoyed his music. He knew how to create tracks that you could not only bob your head to but also relate to in one way or another. As his music matured and he began creating his legacy rather than just a hip-hop career; my opinion of Jay-Z went from, […]
Why does a startup need a product manager if it has an UX team?
UX folks typically focus on ways to make products/services EASIER TO USE: for instance through better workflows, consistent images or analogies, stepwise value analysis, follow-them-home studies, etc. If that were the ONLY ingredients in successful products, then we wouldn’t need product managers. And perhaps we wouldn’t need engineers. Product managers should be thinking […]
How do you know if your startup idea already exists?
If I need to know does my idea already exist or not, I should start with searching on Google. Obviously, if the competitors’ information don’t show up on search engines, it means they are not popular enough to take into account, or the idea actually haven’t exists. In order to get the optimal result, I […]
Everything you need to know about Digital Marketing
Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot […]
What is a SEO Content Silo?
Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the page and find the information they’re looking for. […]
Business Lessons to Learn from Walt Disney
In this series of lessons we can learn from the greats, we turn to the one of the greatest entertainers of all time – Walt Disney – who built an empire of fun, love and excitement. This article covers: How did Walt Disney and The Walt Disney Company become so successful? Additional Business Lessons to […]