5 ways to get more followers for your small business on Twitter
Twitter is one of the most effective platforms for promoting your small business.
Not only does it open your brand to thousands of potential customers, but it allows you to “go viral” and have content seen by people who don’t even follow you. It’s little wonder why Twitter is the social network of choice for businesses around the world.
Below, we’ve rounded up five ways to get more followers for your small business on Twitter. Follow these to grow your network and gain new followers.
After all, the more followers you have, the more likely you are to convert some of them into customers.
1. Follow people back
If someone takes the time to follow your business on Twitter, it makes sense that you follow them back.
Not only does it create a connection between you and the user, but you’ll be able to send them a direct message to introduce your business (consider using automated direct messages to save time and build your brand) and they’ll be less likely to unfollow you. It’s a tried and tested formula that works.
One of Twitter’s biggest downfalls is the fact many people follow others just to get a follow back, but this technique can still be beneficial and introduce your business to new people.
If you’re looking to grow your network, then consider following people that follow your competitors, and use tools like Crowdfire or Followers+ to monitor your follow/unfollow ratio and unfollow people who don’t want to to follow you back.
2. Post original content
People won’t want to follow you if you post boring content, so take some time out of your day to publish high-quality, original content.
This could be part of your content marketing strategy – blogs on your own website can be scheduled to be posted on social media at the most optimal posting times so that you reach the maximum possible audience (see: best times to post on social media for small businesses).
Other original content can include GIFs, videos, photographs and infographics – you can use free online tools such as Canva, Photoshop.com or Venngage to create content that you can share on social media, and also use on your website to boost SEO.
3. Run a competition
One of the best ways to build your follower count (not only on Twitter, but on Facebook and Instagram, too) is to run a competition or giveaway.
Offer one of your products for free and ask people to retweet your post and follow you exchange for a chance to win. Remember to include an image, as tweets with images generate 35% more retweets, and share at a peak time.
You can also use Twitter’s new “retweet yourself” feature to remind your followers to enter, or even pay for a sponsored post to get non-followers to see what you’re offering.
This technique works well, but only when you choose desirable products that your followers would want to own. Think iPhones, gift vouchers and days out, and less “free trials” or software packages that don’t inspire excitement or creativity.
4. Become an authority in your industry
Another great method of building your brand on Twitter and boosting your follower count as a result is to become an authority figure in your industry. Posting relevant news and content that relates to your business and your customers’ needs makes sense – and if you’re a local business, it’s the perfect chance to connect with other entrepreneurs and local causes to build your name.
If you’re running a cake shop and you’re attending an event to sell your products, use Twitter to hype the event and post news and information that will appeal to attendees. Becoming an authority figure will encourage people to follow you for news and information, and some with eventually consider purchasing your products.
5. Just ask
If you’ve already built up a customer base, then ask them if they’d take the time to follow you on Twitter. It only takes a couple of seconds, and can help you build an audience.
Do the same online – add a link to your Twitter profile in blog posts, your website and your email marketing campaigns; offline, add your handle to merchandise, physical stores and promotional materials like flyers and vans. The old saying “if you don’t ask, you don’t get” certainly plays true here – so don’t be afraid to do it.
The more opportunities you have to connect with people, the more likely you are to grow your follower base and become a hit online.
There you have it – five great ways to boost your Twitter followers and help you increase your authority and power online.
Remember that Twitter is only one tool to consider – Facebook and Instagram are two other social media giants that you cannot afford to miss, and both offer unique opportunities to expose your brand and meet an even wider audience.
In short, it pays to be present on every social network in order to get more followers and grow your network organically.
The majority of the tips and advice that we have offered in this article can be translated to Instagram and Facebook, so check them out and see which social network works best for growing your business and bringing in trade.
About the Author
Max Greene is the Managing Director of Muffin Marketing, a small business marketing agency offering content marketing, social media management and search engine optimization.