The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get even if you are giving best search optimization services.
Now, SEO can be split up into two separate categories;
- On-Page SEO
- Off-Page SEO
In today’s article we will be looking specifically at Off-Page SEO and some of the most effective ways that can be done with the help of SEO expert services to increase your page rankings on search engines.
The function of Off-page SEO is to improve your website’s position in Search Engine Result Pages (SERP). This article is part of our series of articles on Search Engine Optimisation (SEO).
This article covers:
- List of the top 10 off-page SEO techniques
- Other factors that affect SEO performance
#1 Social Media Engagement
Social media engagement is a major Off-page SEO technique. If you wish to increase the popularity of your business online, then it is necessary to engage with people on multiple social media platforms. Social media will help you in growing your online presence and will also help in getting more backlinks.
#2 Social Bookmarking Sites
Social bookmarking sites are considered to be on of better platforms if you wish to promote your website. When you bookmark a webpage or a blog on popular social bookmarking websites, you stand to gain greater traffic to your blog.
#3 Forum Submission
Another great OFF Page SEO is to take part in search forums which are related to your business and make a connection with that community. Try to reply to threads, answer questions and give your suggestions and advice. Make the best use of “Do-Follow” forums.
#4 Blog Directory Submission
Choose a good directory & select a category. Directory Submission is always workings to build quality backlinks.
#5 Article Submission
Try to submit articles in a high PR article submission directory. Links to your website can also be given out. Ensure the uniqueness of the content. It is necessary to choose the correct category and give a good title to your content.
#6 Question and Answer
The best way to get high traffic is from Q&A websites. Ensure to join high PR , Q&A sites and search for questions related to you, your business online. Give clear answers to these questions. Give links to your website to increase visibility.
#7 Video Submission
If you wish to popularize videos, go to popular video submission sites. Provide a proper title, description, tags and reference links etc. This is one of the better ways to get quality backlinks because all video submission websites have high PR.
#8 Image Submission
Share photos on popular image submission websites. Optimize photos with correct URL & Title Tag before you submitting them. Also check for a proper title, description and tags.
#9 Infographics Submission
Create new, creative infographics. Infographics are becoming more and more popular on the net. Submit the infographics on infographics submission websites. Handout reference links to your blog.
#10 Document Sharing
Create multiple interesting documents related to the business/blog. The content of the documents should be unique. It should be in in pdf or ppt formats. Share these documents on the document sharing websites.
Trust factors heavily in your SEO performance
The most important of the off-page factors that affect your SEO performance is Trust. What are the various Trust factors and how can you maximize performance?
Do the pages you link to and content you share come from legitimate and authoritative sources? By connecting to other authoritative sources, and avoiding illegitimate ones, you are also building your own site’s trust. Links are also covered more in-depth in the next section.
How long do visitors stay on your site, and how many pages do they visit? If you have a high bounce rate, it means either your content is not engaging enough for people to stay, or something more sinister is afoot.
The more time people spend on your site, and the more pages they read, the better. This goes hand-in-hand with engaging content.
The length of time your site has been online, without major changes in the way it operates plays a role in your SEO performance. Unfortunately this is not something you can skip, so make sure you build up your site with a forward-looking strategy, and keep it updated regularly.
Anonymity does not build trust. Being able to verify the identify of the site and authors who publish on it strengthens trust in the content and the site itself.
Do not host pirated content, or provide opportunities for others to do so on your site. Ensure your content is original.
Ads are the lifeblood of many sites online, but how many there are and how intrusive they are can negatively affect trust. Ads found “above-the-fold”, meaning those that are visible when a page is first opened, are most important when being analyzed.
The quality of in-bound and out-bound links factors heavily in SEO
Google’s PageRank algorithm has been relying on links to determine your SERP performance from the beginning.
Despite there now being over 200 signals being analyzed, links are at the very top in terms of importance alongside keywords. As such, link-building is a major part of any SEO strategy.
As mentioned earlier, you want your outbound links to come from trustworthy and authoritative sources. Also, the better performing the site that links to you, the more “link juice” it will give you.
A single link to your site from a major, trustworthy source can be worth more than the thousands of links you can buy from black-hat marketers.
Do the links being provided use words that are relevant to what people who click would be searching for? Keep your link descriptions honest.
Number of “Total Sites Linking in”
These are the “Total Sites Linking In” that you can see in Alexa.
Like Google, the Alexa bots are updated regularly to avoid link-sharing and other black-hat tactics when identifying the sites linking in. The more legitimate sites that link to your content, the more trustworthy your site is and the better your SEO performance will be.
A reliance on paid links is looked upon negatively. While it may seem like a quick way to boost your stats, purchasing links from black-hat marketers will not give you the performance you want, especially as Google’s AI RankBrain continues to roll out and be optimized.
Spamming your links on blogs, forums, and other public sites can also have a strong negative effect on your SEO performance as well as your public perception. Keep the links you post informative and relative to the topics being discussed.
What effect do demographics and social media have in SEO Performance?
Personal, Locality, History and Social
Where are the visitors to your site located? A local business should be receiving visitors from the area, as should regional businesses. Do these trustworthy visitors return? Furthermore, are these relevant visitors sharing your content on social media?
Social Media Reputation
Are visitors sharing your content on social media? How respected are these accounts that are sharing your content? The more authentic users sharing your content, the more trustworthy you will appear to be.
Successful SEO strategies are multifaceted and honest
As with the on-page SEO success factors, it’s obvious that off-page success is also built upon content.
Content is king when it comes to SEO, and should be the single most important focus of any strategy.
Don’t fall into the trap of thinking there are shortcuts with which you can overcome your competitors. Even if there are, they are only temporary and will end up hurting your performance instead of helping.