14 Biggest Startup Challenges that An Entrepreneur Faces in a Post-Covid World

Challenges faced by Entrepreneurs - StartupStorey

The biggest startup challenges an entrepreneur faces today are aplenty – funding, budgeting, marketing, business development and learning how to handle investors. Not to mention new startup challenges in light of the coronavirus pandemic. 

Startups face significant challenges during the Covid-19 pandemic and continue to do so even as the initial phases have passed. 

Today’s startup founders, and company CEOS, face unprecedented challenges to sustain their business during these uncertain times. 

Generally characterised by the drop in consumer demand due to lockdowns where consumers are stuck at home, startup challenges associated with the coronavirus pandemic mount at every stage of the customer journey.


#1 Money

Money is known to be one of the major causes of problems that can lead businesses to failure. In technical terms, this is often known as cash flow issues. 

For a new startup, the biggest mistake is expecting instant profit. Young and eager entrepreneurs tend to start a business with little money, assuming they will earn big and then invest their initial revenue into their business, thereby generating a cycle of exponential growth. 

It is important to understand that you’re unlikely to be profitable in the initial stage of your startup and we advise you not to expect becoming profitable, although that should be your goal. Always prepare for the worst case scenario.

Before starting a business, ensure that you have enough money to sustain you at least up to two years. Start slowly and patiently –  the coronavirus made startups and small businesses more vulnerable to the shocks, more so than incumbent companies.

To help with the cash flow issues of your business, should you pay yourself as a startup founder? Here are some stories of how startup founders pay their bills while bootstrapping their startups.


Convert your Covid-19 Solution into a Business 

Naturally, surgical masks, cloth masks and building ventilators were in high demand during the initial stages of the Covid-19 pandemic that there were some businesses who pivoted to such niches. 

There also existed other niches such as the growth in telehealth (being able to see a doctor without being physically present) and being able to track the distribution of medical supplies in a city, where such softwares are of high value to a city’s healthcare system.

Before you convert your Covid-19 solution from being a startup challenge into a profitable business, pause to decide whether your new product or service solves a short-term or long-term problem. 

Here at StartupStorey, we recommend that this ought to be a long-term problem, for you to reap economies of scale over time, both in terms of production and knowledge acquired from running your startup. 


#2 Time

The phrase ‘time is money’ holds true, especially for a business. It is essential for new businesses to manage their time wisely. 

Planning everything in advance and ensuring everything is done on time is very important for the prosperity of any business. Ensure the schedule you are making is achievable and stick to it.

Give yourself enough time to perform a task with accuracy. Plan your future projects. Make adjustments accordingly.

Utilize calendars and planners to make sure you don’t miss an appointment or a deadline. Spending time effectively can actually save you money and even earn you more revenue.


#3 Lack of Knowledge/Skills

This is one of the top most mistakes made by entrepreneurs, and comes top of a list of common startup challenges. 

It is important that you have ample knowledge about the industry you are entering, your competitors, your target market, current trends, advertising and marketing techniques as well as financial know-how.

You must possess the skills needed to start up a new business. If you are not prepared, educate yourself.

Do proper research, ask other business owners, read relevant books and websites. You may end up with a huge loss if you start your business without having the required knowledge and skills.

Remember that building and running a startup is different from the landscape years ago – there are now so many free resources for startups to tap on and utilise!


#4 Information Overload

The only thing constant is change! This phrase is true as well as change is continuous and we witness it happening all around us.

Today, information keeps changing. New facts and data keeps emerging and replacing old beliefs and trends. Due to this information overload, it gets difficult to find effective solutions.

It becomes a challenge for a new business to sort through this data and come up with good decisions.

However, one easy solution is to look for the authenticity of the data. Check its references, and the writer. Learn to use keywords to narrow a research topic. Start asking successful businessmen about their experiences. Learn from them.


#5 Lack of Direction and Planning

This problem prevails because of not creating a thorough and detailed business plan. Many young entrepreneurs are so excited about setting up their very own business that they fail to prepare a proper business plan.

It helps in focusing on the goal and mission of the business. It determines the financial situation of the business, the roadmap to follow, market research and analysis of the competition.

A business plan is basically an investment to your business.


#6 Working in the Business rather than Working on the Business

Usually entrepreneurs get so worked up with the paperwork, satisfying customers and doing all the necessary things in keeping the business running. They fail to fulfil some other equally crucial tasks.

It is important that you take a day or even a few hours to analyze your business. Determine which area needs attention, do an inventory review, review cash flow of your business, review payrolls and employee benefits.

It is also important to update your corporate minutes, your contracts and your agreements with stakeholders annually. Hold meetings with your managers and other employees to connect with them.


#7 Innovation

Unfortunately, there are many new startup companies that stick to the age old book rules. They don’t try to create an innovative culture, even majority of the big businesses struggle with innovation.

People get accustomed to the work culture and they don’t think outside the box. Businessmen and employees stay away from change and resist whatever changes that take place in the company.

The best thing to do is to be open to innovation. When bringing a change, ensure that all your employees are prepared for it.

Discuss it with them in a meeting, tell them how important it is to be innovative, make them understand how beneficial it will be. 

Though this is seen as one of the lesser-known startup challenges, it still happens when the money is rolling in and the startup reaches a stage when it tries to grow out of its original bootstrapped nature.


#8 Trying to Do It Alone

Coping with everything alone is also one of the most common mistake new business owners make. They believe that they can manage everything and don’t need any advice or help from anyone.

Initially, they do seem to be successful in this strategy as the cost is low since they handle everything. However, as the work starts growing gradually, the workload takes a toll on the new entrepreneur.

Mistakes start being made and the quality of work starts decreasing. You may even start losing customers soon.

This is why this strategy is not successful in the long run. Hiring two to three employees is more beneficial for a start up business. It is better to pay a small amount to your workers than lose double the amount in the future.


#9 Getting Clients

For a new business, it is difficult to attract prospects and retain customers. With a small marketing and advertising budget, new entrepreneurs are unable to reach out to a wider audience.

Potential customers are usually hesitant to going for a new business. They prefer going for companies that have experience and a large customer following. This is one of the more common startup challenges out there. 

However, the good news is big companies charge more. I’ve found this article by Entrepreneur useful – Never Get Discouraged Because Customers Will Buy.

In the article, the author writes, “If customers aren’t going for your deal, it’s time to offer a better deal.” What this means is to offer a deal so irresistible that customers will bite. 

There are many clients and customers who are looking for companies that provide cheaper, but good quality service. Providing excellent service to them will ensure that they remain your customers and even recommend you to others.


#10 Poor Marketing

Apart from a detailed business plan, a marketing plan is also important for any business.

Once you have a clear idea about your target market and your competition, you can allocate a budget for advertising and promoting your business and decide which medium to advertise through.

You can also decide your product pricing through target market analysis. Make sure you that your pricing can be easily afforded by your target market and that your advertising effectively reaches them.


#11 Becoming overly emotionally attached to making important decisions

To be able to take the right and most pragmatic decision, keeping your mind and heart ( and soul) conjoined while the turmoil seems to be overwhelming your natural decision making power will eventually decide where you land up in your entrepreneurial journey.

And that IMO will also be the biggest test you’ll need to pass at that very critical juncture of time. 

I have hence always advised startup owners to not overdo what they are doing and end up landing themselves in an emotional hole they can’t or more importantly do not want to get out of.

It’s alright being ambitious and passionate, but not desperate! One of the most difficult startup challenges to tackle would be a mental meltdown of any entrepreneur. 

When you are desperate, decision making goes out of the window and so does the long term vision that you started your venture with.

…and Oh! By the way! In spite of all the overwhelming adversities pointed out above, don’t get disheartened one bit…because though there will be herculean challenges all the way to the top, there really isn’t anything that an entrepreneurial  soul can not achieve


#12 Having fun while on the job

You won’t find this challenge on many lists, because many people would not consider it.

We not only consider it a skill (fun doesn’t happen often without working at it!), but we consider it so fundamental to all the other skills on the list that it is our top priority.

The corollary to this skill must be mastered as well … when you dislike something, stop doing it.

Read the Strawberry Startup ebook

#13 Be disruptive and change the playing field

Don’t settle for the ordinary or the mundane, even if it means a little controversy. Don’t be afraid of ticking someone off. Make those around you think.


#14 People Skills 

It’s often said that no matter what business you’re in, you’re in the people business. How true that is! One of the timeless startup challenges faced by almost every other startup. 

Whether dealing with customers, vendors, investors, the press, or employees, well developed people skills can mean the difference between success and failure.


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