With billions in revenue, these successful Tech companies have blazed trails and created so much buzz, but why are they still private? My top successful tech companies that I think have created tremendous value, but are still private. #1 Uber Waiting around for taxis used to be an extremely frustrating experience – they never […]
Business School Essentials
What really makes you happy at work?
Are you happy at work? If you’re not, are you approaching work with the right mindset? According to Dr. Amy Wrzesniewski, an organizational psychologist and professor of business at New York University, there are 3 approaches towards work you can take. You can treat your work as a job, career or calling. The workers with […]
Why does a startup need a product manager if it has an UX team?
Why do we need a Product Manager? Are Product Managers overrated in today’s context? UX folks typically focus on ways to make products or services that are EASIER TO USE – for instance – through better workflows, consistent images or analogies, stepwise value analysis, follow-them-home studies, etc. If that were the ONLY ingredients in […]
What is a SEO Content Silo?
SEO Content Silo is an important SEO strategy. Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the […]
How to Create a Profitable Landing Page
How to create a landing page that converts a high percentage of your visitors into customers is an intriguing topic.
Ultimate Marketing Guide 2019: Actionable Marketing Techniques and Strategies
This ultimate Marketing Guide is meant to give you a quick value bomb on what Marketing is, and give you actionable techniques to apply for your business, startup or e-commerce store. Marketing is where business data and human behaviours meet, turning prospects into leads, then into customers in their journey through the marketing funnel. Note […]
10 On-page SEO Techniques that you can use right now
On-page SEO basically refers to the optimisation of various parameters ON your website pages to make it more interactive and user-friendly not just to the search engines but to people browsing it as well. This article is part of our series of articles on Search Engine Optimisation (SEO) where we’ve also wrote how you can […]
What essential skills do startups look for and what skills do founders generally lack?
Startup founders may lack essential skills in certain areas of operating their startup, which is why it’s also important to note the skills startups look for to complement the startup founders’ “weaknesses”. Public Speaking and Presentation Skills At least in the tech startup community, most presentations by senior executives are appallingly awful. Even if the […]