The blue Ocean Strategy refers to conducting business in areas which presently have zero or minimal competition. Instead of fighting for space in a red ocean full of many players, choose to shift your business to a place where you can thrive on untapped customer needs and become profitable. This article on Blue Ocean Strategy […]
Business Strategies
Ultimate Marketing Guide 2021: Actionable Marketing Techniques and Strategies
This ultimate Marketing Guide is meant to give you a quick value bomb on what Marketing is, and give you actionable techniques to apply for your business, startup or e-commerce store. Marketing is where business data and human behaviours meet, turning prospects into leads, then into customers in their journey through the marketing funnel. Note […]
What is a SEO Content Silo?
SEO Content Silo is an important SEO strategy. Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the […]
How to Create a Profitable Landing Page
How to create a landing page that converts a high percentage of your visitors into customers is an intriguing topic.