Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the page and find the information they’re looking for. […]
Business Strategies
How to Create a Profitable Landing Page
The most important pillar of a successful landing page, and the one that really begins before a landing page is even implemented, is convincing your clients that landing pages are a viable option in the digital age (as opposed to homepages). Explaining the concept of a landing page to paying clients is no small task. […]
Case Studies: Great Marketing (Part 1)
In this article, we highlight possible lessons we can derive from the great marketing efforts of known companies and use them as case studies for our learning. The rest of the articles related to Marketing can be found here. The following companies covered in this article are: Apple Absolut Vodka Hi-Smile Hotmail Heatball How […]
Understanding the Blue Ocean Strategy
Blue Ocean Strategy, in simple terms refer to conducting business in areas which have presently zero or minimal competition. Instead of fighting for space in an ocean full of many players, shift your business or activities to a place where you would be the market leader. This article covers: What is the Blue Ocean strategy? […]