Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot […]
Digital Marketing
Case Studies: Great Marketing (Part 1)
In this article, we highlight possible lessons we can derive from the great marketing efforts of known companies and use them as case studies for our learning. The rest of the articles related to Marketing can be found here. The following companies covered in this article are: Apple Absolut Vodka Hi-Smile Hotmail Heatball How […]
10 On-page SEO Techniques that you can use right now
This article is part of our series of articles on Search Engine Optimisation (SEO). On-page SEO basically refers to the optimization of various parameters ON your website pages to make it more interactive and user-friendly not just to the search engines but to people browsing it as well. There are 4 factors that comes under […]
10 Off-page SEO Techniques that you can use right now
The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get even if you are giving best search optimization services. Now, SEO can be split up into two separate categories; On-Page SEO Off-Page SEO In today’s article we will be looking specifically at Off-Page SEO and some […]
4-Step Process to Improving your Website’s SEO
As part of our series of articles about Search Engine Optimisation, we have decided to detail a simple 4 step process that helps you to improve your website’s SEO and gain a higher pagerank on Google. This article is part of our series of articles on Search Engine Optimisation (SEO). Step 0: Learn […]
What is Black Hat SEO?
Black Hat refers to a Search Engine Optimization technique which is used to increase the ranking of a blog or website. This article is part of our series of articles on Search Engine Optimisation (SEO). In this technique, strategies are applied to the search engine rather than the viewers or audience by violating the rules […]