Digital marketers and business owners often speak of getting new clients through referrals from previous customers who were satisfied with their Search Engine Optimization (SEO) efforts but how sustainable and profitable is such a method for your business? However, it would take a steady number of continuous, personal referrals to keep your business growing. If […]
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. This also includes mobile devices, display advertising, and any other digital mediums.
Everything you need to know about Digital Marketing
The ability to reach millions of users using just your laptop and some skills is Digital Marketing. Let’s take an example of a typical advertisement in a newspaper before we begin diving into the essentials of Digital Marketing is. Take for example, a random advertisement in a newspaper: Let’s assume this ad has been published […]
Ultimate Marketing Guide 2019: Actionable Marketing Techniques and Strategies
This ultimate Marketing Guide is meant to give you a quick value bomb on what Marketing is, and give you actionable techniques to apply for your business, startup or e-commerce store. Marketing is where business data and human behaviours meet, turning prospects into leads, then into customers in their journey through the marketing funnel. Note […]
10 On-page SEO Techniques that you can use right now
On-page SEO basically refers to the optimisation of various parameters ON your website pages to make it more interactive and user-friendly not just to the search engines but to people browsing it as well. This article is part of our series of articles on Search Engine Optimisation (SEO) where we’ve also wrote how you can […]
10 Off-page SEO Techniques that you can use right now
When trying to boost your website’s Google rankings, it’s important to adopt powerful SEO techniques that will help you to get results first. With effective off-page SEO techniques such as Internal Linking and building Backlinks, the higher your pages can rank in Search Engines Results Pages and the more traffic your site is likely to […]
4-Step Process to Improving your Website’s SEO
As part of our series of articles about Search Engine Optimisation, we have decided to detail a simple 4 step process that helps you to improve your website’s SEO and gain a higher pagerank on Google. This article is part of our series of articles on Search Engine Optimisation (SEO). Step 0: Learn about SEO […]
What is Black Hat SEO?
Getting ranked in the top SERPs (Search Engine Result Pages) is a long competitive race. In every sport, there are those who play it fair and those who cheat to win! In the field of SEO, we call them White hat and Black hat SEO, respectively. Black Hat refers to a Search Engine Optimization technique […]