When it comes to business and people, there really isn’t much of a difference between them. The only difference is that personal brands, on average, tend to last longer than companies do. Both parties embrace branding, marketing and sales. They just do them in a slightly different way. But if companies were to embrace what […]
Entrepreneurship
Lessons to Learn in the Corporate World As an Introvert
(This is a guest post.) The corporate world, at least what I’ve seen of it, is a funny thing. It is culturally tailor-made for extroverts, but you still need to get a lot of work done which isn’t possible if you’re very involved in chatter (even if it isn’t idle). One of the biggest lessons […]
10 Business Lessons to Learn from the Beatles
I’d recommend reading Larry Lange’s “The Beatles Way: Fab Wisdom for Everyday Life” – a pretty interesting, light, non-preachy book on the subject. I don’t have the book with me, but some takeaway points I remember: Build the best team that you can find Ditch your Pete Best for a better Ringo. Be willing […]
What’s the craziest thing you have said to your boss?
Thomas, Manager I started as the only person in the tech department of a consulting and training company. The company had just spent about $30K (if I recall accurately) on a nice looking, but not at all user friendly new website design. It had been languishing for months due to the company they’d contracted dragging […]
Business Lessons to Learn from Jay-Z
At a young age I simply enjoyed his music. He knew how to create tracks that you could not only bob your head to but also relate to in one way or another. As his music matured and he began creating his legacy rather than just a hip-hop career; my opinion of Jay-Z went from, […]
Business Lessons to Learn from Walt Disney
In this series of lessons we can learn from the greats, we turn to the one of the greatest entertainers of all time – Walt Disney – who built an empire of fun, love and excitement. This article covers: How did Walt Disney and The Walt Disney Company become so successful? Additional Business Lessons to […]
Case Studies: Great Marketing (Part 1)
In this article, we highlight possible lessons we can derive from the great marketing efforts of known companies and use them as case studies for our learning. The rest of the articles related to Marketing can be found here. The following companies covered in this article are: Apple Absolut Vodka Hi-Smile Hotmail Heatball How […]
Infographic: 10 Simple Ways to Increase your Brand Awareness
This is a guest post by Frank Ouyang, who is the Chief Manager and co-founder of Panda Paper Roll Company, a POS paper roll supplier and mobile payment solution provider. In addition to his love for paper industry, Frank is also dedicated to helping small business entrepreneurs to run better businesses. If you want to know […]