Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot […]
Marketing
What is a SEO Content Silo?
Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the page and find the information they’re looking for. […]
Business Lessons to Learn from Walt Disney
In this series of lessons we can learn from the greats, we turn to the one of the greatest entertainers of all time – Walt Disney – who built an empire of fun, love and excitement. This article covers: How did Walt Disney and The Walt Disney Company become so successful? Additional Business Lessons to […]
Case Studies: Great Marketing (Part 1)
In this article, we highlight possible lessons we can derive from the great marketing efforts of known companies and use them as case studies for our learning. The rest of the articles related to Marketing can be found here. The following companies covered in this article are: Apple Absolut Vodka Hi-Smile Hotmail Heatball How […]
10 On-page SEO Techniques that you can use right now
This article is part of our series of articles on Search Engine Optimisation (SEO). On-page SEO basically refers to the optimization of various parameters ON your website pages to make it more interactive and user-friendly not just to the search engines but to people browsing it as well. There are 4 factors that comes under […]
Infographic: 10 Simple Ways to Increase your Brand Awareness
This is a guest post by Frank Ouyang, who is the Chief Manager and co-founder of Panda Paper Roll Company, a POS paper roll supplier and mobile payment solution provider. In addition to his love for paper industry, Frank is also dedicated to helping small business entrepreneurs to run better businesses. If you want to know […]
4-Step Process to Improving your Website’s SEO
As part of our series of articles about Search Engine Optimisation, we have decided to detail a simple 4 step process that helps you to improve your website’s SEO and gain a higher pagerank on Google. This article is part of our series of articles on Search Engine Optimisation (SEO). Step 0: Learn […]
What is Black Hat SEO?
Black Hat refers to a Search Engine Optimization technique which is used to increase the ranking of a blog or website. This article is part of our series of articles on Search Engine Optimisation (SEO). In this technique, strategies are applied to the search engine rather than the viewers or audience by violating the rules […]