Digital marketers and business owners often speak of getting new clients through referrals from previous customers who were satisfied with their Search Engine Optimization (SEO) efforts but how sustainable and profitable is such a method for your business? However, it would take a steady number of continuous, personal referrals to keep your business growing. If […]
Search Engine Optimisation
Everything you need to know about Digital Marketing
The ability to reach millions of users using just your laptop and some skills is Digital Marketing. Let’s take an example of a typical advertisement in a newspaper before we begin diving into the essentials of Digital Marketing is. Take for example, a random advertisement in a newspaper: Let’s assume this ad has been published […]
What is a SEO Content Silo?
SEO Content Silo is an important SEO strategy. Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the […]
How to Create a Profitable Landing Page
How to create a landing page that converts a high percentage of your visitors into customers is an intriguing topic.
10 On-page SEO Techniques that you can use right now
On-page SEO basically refers to the optimisation of various parameters ON your website pages to make it more interactive and user-friendly not just to the search engines but to people browsing it as well. This article is part of our series of articles on Search Engine Optimisation (SEO) where we’ve also wrote how you can […]
10 Off-page SEO Techniques that you can use right now
When trying to boost your website’s Google rankings, it’s important to adopt powerful SEO techniques that will help you to get results first. With effective off-page SEO techniques such as Internal Linking and building Backlinks, the higher your pages can rank in Search Engines Results Pages and the more traffic your site is likely to […]
4-Step Process to Improving your Website’s SEO
As part of our series of articles about Search Engine Optimisation, we have decided to detail a simple 4 step process that helps you to improve your website’s SEO and gain a higher pagerank on Google. This article is part of our series of articles on Search Engine Optimisation (SEO). Step 0: Learn about SEO […]
What is Black Hat SEO?
Getting ranked in the top SERPs (Search Engine Result Pages) is a long competitive race. In every sport, there are those who play it fair and those who cheat to win! In the field of SEO, we call them White hat and Black hat SEO, respectively. Black Hat refers to a Search Engine Optimization technique […]