Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot […]
Search Engine Optimisation
What is a SEO Content Silo?
Siloing is an SEO technique that creates strong keyword related themes on your site, improving the relevancy of your site in the eyes of the search engines. Think of how Wikipedia organizes the categories within a large page. It’s a structure designed to help people navigate the page and find the information they’re looking for. […]
How to Create a Profitable Landing Page
The most important pillar of a successful landing page, and the one that really begins before a landing page is even implemented, is convincing your clients that landing pages are a viable option in the digital age (as opposed to homepages). Explaining the concept of a landing page to paying clients is no small task. […]
10 On-page SEO Techniques that you can use right now
This article is part of our series of articles on Search Engine Optimisation (SEO). On-page SEO basically refers to the optimization of various parameters ON your website pages to make it more interactive and user-friendly not just to the search engines but to people browsing it as well. There are 4 factors that comes under […]
10 Off-page SEO Techniques that you can use right now
The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get even if you are giving best search optimization services. Now, SEO can be split up into two separate categories; On-Page SEO Off-Page SEO In today’s article we will be looking specifically at Off-Page SEO and some […]
4-Step Process to Improving your Website’s SEO
As part of our series of articles about Search Engine Optimisation, we have decided to detail a simple 4 step process that helps you to improve your website’s SEO and gain a higher pagerank on Google. This article is part of our series of articles on Search Engine Optimisation (SEO). Step 0: Learn […]
What is Black Hat SEO?
Black Hat refers to a Search Engine Optimization technique which is used to increase the ranking of a blog or website. This article is part of our series of articles on Search Engine Optimisation (SEO). In this technique, strategies are applied to the search engine rather than the viewers or audience by violating the rules […]